Position Description and Duties
GENERAL
DUTIES The
Vice President is responsible for one or more major College divisions and
serves as a member of the President's Cabinet. He/she incorporates innovative
practices into plans and strategies and collaborates with other College and
University executives, and outside organizations as needed, to develop
appropriate policy and acquire resources. He/she is a dynamic leader of
an executive team responsible for personnel, budget, operations, and
communications. CONTRACT
TITLE Vice
President CAMPUS
SPECIFIC INFORMATION Reporting
to the President, the Vice President for Communications and Marketing is
responsible for developing and executing an integrated external and internal
communications program. He or she will ensure that The City College's
communications with all audiences are aligned with the institutional mission,
vision, and strategy and will work toward strengthening the positive image of
the College held by internal and external audiences. The Vice President
will oversee the Office of Communications & Public Relations to assure a
comprehensive process to strengthen the College's public image. He or she
will provide politically sensitive advice to the President and senior staff on
a variety of communications issues, and communicate information to the College
constituencies.
Specific responsibilities include:
- Develop and implement a strategic plan for media and publications to promote
a positive public image of the College and to increase media coverage of the
College's goals and current achievements.
- Develop a coordinating plan for official campus and related publications and
other media. The purpose of this plan is to assure that all college
communications convey a visually compelling and consistent look for the
College, and are part of a comprehensive, cohesive and coherent initiative to
communicate the College's vision and mission.
- Collaborate with the Director of Admissions to plan publications and
advertising that will be used to attract prospective students.
- Collaborate with the Office of Development and Institutional Advancement to
develop publications, advertising, and other media initiatives that will be
useful in the College's capital campaign fund-raising.
- Provide support for the President's Advisory Council to promote the College's
public image. BENEFITS CUNY
offers a comprehensive benefits package to employees and eligible dependents
based on job title and classification. Employees are also offered pension and
Tax-Deferred Savings Plans. Part-time employees must meet a weekly or
semester work hour criteria to be eligible for health benefits. Health benefits
are also extended to retirees who meet the eligibility criteria.
Qualifications and Requirements
MINIMUM
QUALIFICATIONS This
position is in CUNY's Executive Compensation Plan. All executive
positions require a minimum of a Bachelor's degree and eight years' related
experience. Additional qualifications are defined below by the College. OTHER
QUALIFICATIONS The
candidate for this senior-level position should have a minimum of a bachelor's
degree and ten years of progressively responsible experience in communications,
public relations, advertising or marketing, including strategic planning,
budget and staff supervision. The candidate should have academic
experience and be experienced in story placement and in developing advertising
campaigns for major news media and must have publications experience, including
editing and working with graphic designers. The candidate should have the
ability to use print and electronic media--including television, radio, video,
and the Internet--effectively as a means of conveying the College's mission and
image. It is important that the successful candidate have experience with
New York political issues, have strong interpersonal skills and a record of
success in fostering collaboration.
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